Why Sustainable Fast Fashion?
Sustainable Fast Fashion is dedicated to providing environmental and labor information about your favorite fast-fashion companies. To meet their consumers demand for cheap clothing, many of the companies consume a mass quantity of raw material like cotton and rely on cheap labor oversea. As the law of production goes, every piece of clothing created requires part labor, material, and environmental externality. The quality of the labor, material, and environmental externality, however, is extremely important. Many of the countries fast-fashion companies relies on for their clothing, like Afghanistan, lack basic labor rights and source not the highest quality but cheapest cotton. As a result, there is not a lot of information to learn the true cost of what you wear. Fortunately, this metric is designed to break down massive fast-fashion companies into bite-sized facts. It breaks down the companies’ practices into sourcing regulations, labor rights, and environmental management. Companies are given a rating of 0 to 7 by metric based on public data, collected from their website. The metric itself is transparent for all users to see and decide whether H&M, Uniqlo, Inditex, Gap, or Forever 21 has the best environmental practices and labor rights.